Need of merchandising

Need of merchandising in fashion industry

    Fashion merchandising requires a passion for business and fashion. While fashion merchandising encompasses a variety of responsibilities, in any fashion merchandising position, it will be key that you know how to understand, predict, and respond to consumer wants and behaviors to maximize business sales and revenue.

Merchandising is important because: a new look attracts customers; current customers buy more; and it increases impulse sales, the average dollar transaction, seasonal items, the number of products stocked, market share, and customer awareness of product lines.

The need of merchandising in whole fashion industry is summarized as below

From buyers perspective:

• To find out the market trend.

• To make the forecast of market, in order to develop the new style.

• Product development is done by merchandiser.

• Development of new line for the next season.

• Line plan is developed by the merchandiser.

• Make the marketing calendar.

• To make Communication and coordination with buying house and manufacturer merchandiser is needed.

From buying house perspective:

• To make the coordination with the vendors as well as buyer

• Follow up of the export order.

• Analysis of market is done by buying house merchandiser.

• Bring the orders to buying house.

• Costing is done by merchandiser.

• Filling the daily reports that buying house deals with.

From manufacturers perspective:

• The production merchandiser plays the bridge between the manufactures and buyer.

• The need of merchandiser starts when enquiry of buyers comes for new order.

• Buyer communicates all the information to the merchandiser, while merchandiser needs to convert that information into format which is understandable to production executives.

• For the  proper order follow up merchandiser is needed.

• The fabric and trims consumption and costing is done by the merchandiser.

By: ClassicVogue byPHT